Branding insights
Building a Consistent Brand Voice Across Every Channel
JULY 17, 2024 | BY SMARTWEBIX TEAM | BRANDINGA clear brand voice makes your business recognisable everywhere. Learn how to define yours and keep it consistent across channels.
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Web Security Basics: Protecting Your Site from Common Attacks
JULY 8, 2024 | BY SMARTWEBIX TEAM | WEB DEVELOPMENTMost website hacks exploit basic weaknesses. These security fundamentals will protect your site, your customers and your reputation.
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E-E-A-T Explained: How to Show Experience and Trust Online
JUNE 29, 2024 | BY SMARTWEBIX TEAM | SEOE-E-A-T stands for Experience, Expertise, Authoritativeness and Trust. Learn what it means and how to demonstrate it on your site.
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How to Choose an AI Assistant for Your Business
JUNE 20, 2024 | BY SMARTWEBIX TEAM | AIMany AI assistants look similar on the surface. Use these criteria to choose one that fits your tasks, budget and privacy needs.
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Image Optimization for the Web: WebP, AVIF and Lazy Loading
JUNE 11, 2024 | BY SMARTWEBIX TEAM | WEB DEVELOPMENTImages are usually the heaviest part of a web page. Learn how modern formats, correct sizing and lazy loading make your site faster.
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UX Writing: Small Words That Increase Conversions
JUNE 2, 2024 | BY SMARTWEBIX TEAM | WEB DESIGNThe words on your buttons, forms and error messages influence whether people act. Learn simple UX writing habits that lift conversions.
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Multimodal AI Explained: Text, Images and Voice in One Model
MAY 24, 2024 | BY SMARTWEBIX TEAM | AIMultimodal AI can understand and generate text, images and audio together. Learn how it works and where businesses can use it.
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Google AI Overviews: How They Change Search and What to Do
MAY 15, 2024 | BY SMARTWEBIX TEAM | SEOGoogle’s AI Overviews put generated summaries at the top of results. Here is what they mean for traffic and how to adapt your content.
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Prompt Engineering Basics for Marketers and Content Teams
MAY 6, 2024 | BY SMARTWEBIX TEAM | AIBetter prompts produce better AI output. Learn a simple framework marketers can use to get useful, on-brand results from AI tools.
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Cloud Hosting vs Shared Hosting: What Your Website Needs
APRIL 27, 2024 | BY SMARTWEBIX TEAM | TECHNOLOGYCheap shared hosting is fine for some sites and painful for others. Understand the difference before you choose a hosting plan.
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