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Branding insights

Building a Consistent Brand Voice Across Every Channel

JULY 17, 2024 | BY SMARTWEBIX TEAM | BRANDING

A clear brand voice makes your business recognisable everywhere. Learn how to define yours and keep it consistent across channels.

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Web development insights

Web Security Basics: Protecting Your Site from Common Attacks

JULY 8, 2024 | BY SMARTWEBIX TEAM | WEB DEVELOPMENT

Most website hacks exploit basic weaknesses. These security fundamentals will protect your site, your customers and your reputation.

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SEO insights

E-E-A-T Explained: How to Show Experience and Trust Online

JUNE 29, 2024 | BY SMARTWEBIX TEAM | SEO

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust. Learn what it means and how to demonstrate it on your site.

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AI insights

How to Choose an AI Assistant for Your Business

JUNE 20, 2024 | BY SMARTWEBIX TEAM | AI

Many AI assistants look similar on the surface. Use these criteria to choose one that fits your tasks, budget and privacy needs.

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Web development insights

Image Optimization for the Web: WebP, AVIF and Lazy Loading

JUNE 11, 2024 | BY SMARTWEBIX TEAM | WEB DEVELOPMENT

Images are usually the heaviest part of a web page. Learn how modern formats, correct sizing and lazy loading make your site faster.

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Web design insights

UX Writing: Small Words That Increase Conversions

JUNE 2, 2024 | BY SMARTWEBIX TEAM | WEB DESIGN

The words on your buttons, forms and error messages influence whether people act. Learn simple UX writing habits that lift conversions.

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AI insights

Multimodal AI Explained: Text, Images and Voice in One Model

MAY 24, 2024 | BY SMARTWEBIX TEAM | AI

Multimodal AI can understand and generate text, images and audio together. Learn how it works and where businesses can use it.

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SEO insights

Google AI Overviews: How They Change Search and What to Do

MAY 15, 2024 | BY SMARTWEBIX TEAM | SEO

Google’s AI Overviews put generated summaries at the top of results. Here is what they mean for traffic and how to adapt your content.

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AI insights

Prompt Engineering Basics for Marketers and Content Teams

MAY 6, 2024 | BY SMARTWEBIX TEAM | AI

Better prompts produce better AI output. Learn a simple framework marketers can use to get useful, on-brand results from AI tools.

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Technology insights

Cloud Hosting vs Shared Hosting: What Your Website Needs

APRIL 27, 2024 | BY SMARTWEBIX TEAM | TECHNOLOGY

Cheap shared hosting is fine for some sites and painful for others. Understand the difference before you choose a hosting plan.

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