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Digital marketing insights

Social Media and SEO: Do Social Signals Matter?

MAY 1, 2025 | BY SMARTWEBIX TEAM | DIGITAL MARKETING

Do likes and shares improve your Google rankings? The answer is nuanced. Learn how social media and SEO actually work together.

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AI insights

Generative Engine Optimization (GEO): Get Cited by AI Answers

APRIL 22, 2025 | BY SMARTWEBIX TEAM | AI

People now ask AI assistants for recommendations. Generative engine optimization is about making your brand easy for those systems to find and cite.

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SEO insights

Zero-Click Searches: How to Win Visibility Without the Click

APRIL 4, 2025 | BY SMARTWEBIX TEAM | SEO

More searches end without a click to any website. Learn why it happens and how to gain value from visibility even when clicks fall.

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SEO insights

Google’s March 2025 Core Update: What Site Owners Should Check

MARCH 17, 2025 | BY SMARTWEBIX TEAM | SEO

Google began rolling out its March 2025 core update mid-month. Here is how to read your data and what to review on your pages.

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AI insights

AI and SEO in 2025: Five Predictions Worth Preparing For

DECEMBER 26, 2024 | BY SMARTWEBIX TEAM | AI

AI is reshaping how people search and how content is created. These five predictions can help you plan your SEO strategy for 2025.

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SEO insights

Year in Review: SEO Lessons From 2024

DECEMBER 8, 2024 | BY SMARTWEBIX TEAM | SEO

A year of core updates, AI Overviews and changing search behaviour taught SEOs some clear lessons. Here are the ones worth remembering.

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SEO insights

Internal Linking: The Simple Strategy That Boosts Rankings

AUGUST 4, 2024 | BY SMARTWEBIX TEAM | SEO

Internal links help visitors and search engines discover your best content. Follow these simple rules to build a stronger link structure.

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SEO insights

E-E-A-T Explained: How to Show Experience and Trust Online

JUNE 29, 2024 | BY SMARTWEBIX TEAM | SEO

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust. Learn what it means and how to demonstrate it on your site.

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AI insights

AI Content Writing: Where It Helps and Where It Hurts Your SEO

MARCH 4, 2024 | BY SMARTWEBIX TEAM | AI

AI can speed up content creation, but publishing raw output can harm quality and trust. Learn where AI helps and where humans must lead.

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SEO insights

Keyword Research Step by Step for Beginners

FEBRUARY 6, 2024 | BY SMARTWEBIX TEAM | SEO

Keyword research shows what your customers really search for. Follow this beginner-friendly process to find topics worth writing about.

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