Video Marketing for Small Business Websites

Video helps visitors understand what you do quickly and builds trust by showing real people. It also opens a route into search through video platforms and search results.

Videos worth making

• Explainer: a one-minute overview of your service and who it helps.
• Customer stories: short testimonials with real clients, with their permission.
• How-to and FAQs: answer common questions on camera.
• Behind the scenes: show your team, workspace or process.
• Product demos: show how something works, in real use.

Keep production simple

A modern phone, good lighting near a window and a clear microphone can produce excellent results. Prioritise clear audio, a stable shot and a helpful message over fancy effects.

Add video to your website well

• Do not autoplay with sound. Give visitors control.
• Use a lightweight embed or lazy-load videos so pages stay fast.
• Add captions and a transcript for accessibility and SEO.
• Place video near the top of relevant pages, with a clear next step below.

Help search engines find it

Write descriptive titles and descriptions, use a compelling thumbnail and consider video structured data. Publishing on a video platform as well can reach people who search there.

Measure

Track views, watch time and, most importantly, enquiries from pages that include video.