SEO Basics: How to Get Your Website Found on Google

Search engine optimization (SEO) is the practice of improving your website so that it appears higher in Google results for the searches your customers make. Here are the basics every business owner should know.

Start with keyword research

Find out what your customers actually type into Google, such as "web design company in Lahore". Use those phrases naturally in your headings and content.

Write clear titles and descriptions

Every page needs a unique title tag and meta description. They are what people see in search results, so make them accurate and appealing. Keep titles under about 60 characters and descriptions between 120 and 160.

Publish helpful content

Google rewards pages that answer questions well. Write for people first: explain your services, share advice and update pages when things change.

Use headings and internal links

Use one main heading per page, then subheadings to organise your content. Link related pages together so visitors and search engines can move around your site easily.

Make your site fast and mobile-friendly

Speed and mobile usability are ranking factors. A slow website loses both visitors and rankings.

Set up Google Search Console

Google Search Console is free. Verify your website, submit your sitemap and use the reports to find errors and see which searches bring visitors.

Want help getting found online? SmartWebix offers SEO and digital marketing services for growing businesses. Contact us to talk about your goals.