Search Everywhere Optimisation: Being Found Beyond Google

Search used to mean typing into Google. Today people look for answers on video platforms, social apps, maps, marketplaces and AI assistants. “Search everywhere optimisation” means being discoverable wherever your customers look.

Start with your audience

Ask your customers where they searched before they found you. Look at your analytics for referral sources and note which platforms show up repeatedly.

Build a consistent foundation

• Use the same business name, description, address and contact details everywhere.
• Keep an accurate Google Business Profile and other relevant listings up to date.
• Maintain a fast, well-structured website as your central hub.

Adapt to each platform

• Google: helpful content, technical health and strong local signals.
• Video platforms: descriptive titles, clear thumbnails, chapters and captions.
• Social platforms: useful posts with clear keywords in captions and bios, and regular engagement.
• Marketplaces and directories: complete profiles, reviews and accurate categories.
• AI assistants: clear answers, credible mentions and correct facts across the web.

Repurpose smartly

Turn one solid piece of expertise into an article, a short video, a social carousel and an email. Each version should suit its platform rather than being copied unchanged.

Measure the whole picture

Track branded searches, direct visits, leads and customer surveys asking how people found you. The goal is not to be everywhere, but to be present where your customers actually search.