A 90-Day SEO Plan for a New Website

A new website starts with no history, so patience and a clear plan matter. This 90-day roadmap focuses on the actions that build lasting momentum.

Days 1 to 30: Foundations

• Set up Google Search Console and analytics, and submit your XML sitemap.
• Check that the site is indexable, uses HTTPS and redirects to one preferred domain.
• Write unique titles and meta descriptions for every page.
• Make sure pages are fast and mobile-friendly.
• Create and verify your Google Business Profile if you serve local customers.
• Add structured data for your organisation and key pages.

Days 31 to 60: Content and structure

• Do keyword research and map topics to pages.
• Write strong service or product pages that answer real questions.
• Publish your first helpful articles, aiming for quality over quantity.
• Build internal links between related pages.
• Add testimonials, case studies and real team information to build trust.

Days 61 to 90: Visibility and improvement

• Share content on social platforms and to your email list.
• Earn a few genuine links and mentions from partners, directories and local organisations.
• Collect reviews from early customers.
• Review Search Console for queries, pages and issues, and refine titles and content.

Set realistic expectations

Meaningful organic growth often takes several months. Track impressions, indexed pages and enquiries, and keep improving. Consistent work beats quick tricks.