7 Logo Design Tips for a Memorable Brand

Your logo appears on your website, invoices, social media and signage. It is the face of your brand, so it needs to be clear, distinctive and built to last.

1. Keep it simple

The most memorable logos are simple. Fewer shapes and colours make a logo easier to recognise and easier to reproduce.

2. Make it relevant

Your logo should suit your industry and your audience. A law firm and a children's toy shop should not look the same.

3. Choose colours with purpose

Colours carry meaning and set the mood of your brand. Pick a small palette and use it consistently everywhere.

4. Use readable typography

Choose a typeface that stays legible at small sizes. Avoid combining too many fonts.

5. Design for every size

Your logo must look sharp on a business card and on a billboard. Test it small and large before you approve it.

6. Make sure it works in one colour

A strong logo still works in black and white, on light and dark backgrounds, and as a small website icon.

7. Be original

Avoid clip art and copied ideas. An original logo is easier to protect and far easier to remember.

Need a logo or a complete brand identity? SmartWebix designs logos and brand guidelines for businesses in Lahore and beyond. Contact us to get started.